This project included development of a logo for Western Maine Addiction Recovery Initiative (WMARI) that would visually relate to (but not duplicate) the existing logo for the initiative’s main project—Project Save ME. The Client also hoped to emphasize the acronym for the initiative.

Three logo concepts were presented, all designed with sans serif fonts and color palettes that complimented the Project Save ME logo.

The final logo is a combination of two of the presented concepts. A path winds through multi-colored squares representing the different facets of the community as they contribute to a holistic recovery. The initiative acronym is featured in large proportion to the design element.