In Depth // Western Maine Addiction Recovery Initiative
The main challenge of the WMARI project was to develop a logo that would visually appear related to—but not a duplicate of—the existing logo for the initiative’s main project—Project Save ME. The client also hoped to emphasize the acronym for the initiative.
Three logo concepts were presented, all designed with sans serif fonts and color palettes that would compliment the Project Save ME logo.
The final logo is a combination of two of the presented concepts. A path winds through multi-colored squares representing the different facets of the community as they contribute to a holistic recovery. The initiative acronym is featured in large proportion to the design element.
The logo was also developed in a horizontal format, to allow for more flexibility in placement on various deliverables.
Additional pieces included a trifold brochure with tear-off panel, poster, and sticker.