In Depth // Going the Extra Mile
Print & Online Advertising
For our first project together, Connectivity Point challenged me to manage and design advertising for a charitable campaign. The idea was simple: for every mile driven by their fleet of technicians, they’d donate a penny to a deserving organization.
Five beneficiaries were selected from employee suggestions and internet research. Technicians were able to request a charity to drive for and mileage was recorded regularly. The campaign was advertised using print advertising in Mainebiz, animated online ads on 6 Maine-based news sites, a direct mail piece with attached magnet, bill inserts, a homepage popover window, and a landing page on the Connectivity Point website.