In Depth // Deanz Plumbing

Logo Design

Dean Nickel needed a fresh update for his existing business logo. While Dean was open to using new colors and fonts, but wanted to keep the pipe and valve design elements. The client also wanted to better develop the pipe and valve illustration to be more easily recognized.

The client had an established career and people knew him by name, so the name became the focus of the new logo. By making the name larger, the pipe and valve illustration could be more detailed. The original logo utilized the pipe design element to act as two letters in the business name—the “Z” in Deanz and the “L” in plumbing. The recommendation was made to have the pipe represent only one letter for an easier read.

Deanz Plumbing redesign

Deanz Plumbing original logo