In Depth // Community Concepts
Community Concepts offers a wide variety of services to residents and businesses across Maine. Over time, multiple business lines had developed their own collateral pieces and the look/feel varied widely. The client wished to develop a look/feel for collateral materials across multiple service lines, for the purpose of creating community awareness about the organization’s offerings.
Three collateral layout concepts were presented, all utilizing a bright, friendly color palette and clean typefaces. The icon concept was selected by the client, and icons were developed for each of the Client’s service areas.
Future projects would rely on the color palette and service line icons to carry the brand. Additional projects included: annual report, annual appeal flyer and envelope, print newsletter, and event advertising.