In Depth // Adoption Partners of Maine
Adoption Partners of Maine is a small, Maine-based adoption agency with a focus on family, and a diverse set of services for adoptive families and birth families. For their public launch, Adoption Partners needed a logo, collateral pieces, and a basic website.
The services offered by Adoption Partners assist all members of the adoption triad—the birth mother, adoptive family, and the child. Representing the triad was front-of-mind when developing concepts.
For their logo, three concepts were presented, all including nature-based graphic elements. The final logo features a nest containing two eggs and a heart, representing the birth family, adoptive family, and the child. The handwritten-style typeface is approachable and friendly.
Additional pieces included business stationery, rack cards, and a basic website.